Latest
industry research report on: Global Licensed Sports Merchandise
Market : Industry Size, Share, Research, Reviews, Analysis,
Strategies, Demand, Growth, Segmentation, Parameters, Forecasts
Demand for licensed
sports merchandise
is expected to be driven by rising demand for sporting goods,
increasing popularity of sports leagues, accelerating sports markets
in North America, and economic development. Consumer trends for
licensed sports products vary from region to region. Sports apparel
is the leading segment in North America and Europe. In the past few
years, the U.S. licensed sports merchandise market witnessed a
moderate growth that is majorly driven by increasing popularity of
leagues such as Major League Baseball (MLB), National Football League
(NFL), and the National Basketball Association (NBA). The non apparel
segment such as videogames or software is expected to witness great
growth potential among sports lovers in the coming years. Moreover,
licensed sports merchandise is driven by the popularity of university
and college level sports teams.
Global
Licensed Sports Merchandise Market: Segmentation
In
this report, the global licensed sports merchandise market is divided
into three segments: (i) category (ii) distribution channel and (iii)
geography. Based on category type, the licensed sports merchandise
market is bifurcated into sports apparel, sports footwear (outdoor),
sports accessories and toys and videogames or software, domestic and
house wares among others. Others licensed sports merchandise type
includes souvenirs, gifts or novelties, consumer electronics, food
and beverage etc. Increasing popularity of sporting leagues and their
increasing fan base is creating a positive impact on the demand for
licensed sports products across all age groups.
The
market is primarily dominated by strong demand for licensed sports
apparel among sports fans. Video games or software are expected to
grow at a faster rate as compared to sporting toys and accessories.
On the basis of distribution channel type, the licensed sports
merchandise market is segmented into e-commerce or online stores and
offline stores. Offline stores are further segmented into
departmental stores, specialty stores and others. Others offline
stores segment includes mass stores, supermarket and discount stores
among others. Among all these distribution channel type for licensed
sports goods, the offline stores sector is ideal choice for sports
lovers who are looking for licensed sports goods.
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Global Licensed Sports
Merchandise Market: Geographical and Competitive Dynamics
Based on geography, the global
licensed sports merchandise market is segmented into North America,
Europe, Asia Pacific, Middle East and Africa (MEA) and Latin America.
In 2015, North America held the largest share of the licensed sports
merchandise market followed by Europe, Asia pacific, Latin America
and Middle East and Africa (MEA). Asia Pacific is the fastest growing
market at present and is expected to be the fastest growing region
during the next eight years as well. However, North America is
expected to maintain its leading position during the forecast period.
The increase in growth rate of
the licensed sports merchandise market is a result of increased in
adoration of leagues, their teams, and favorite players across
various age groups. The market is dominated by strong demand for
licensed sports apparel due to deals between major licensors and
licensees. Moreover, innovative new products with sophisticated
designs and digital technology are expected to stimulate interest and
demand for sports goods and gadgets in North America during the
forecast period.
Apart from this, changing
consumer lifestyle coupled with extensive marketing strategies
adopted by licensed sports products manufacturing companies is slated
to fuel the market for licensed sports products in this region over
the forecast period. Latin America is expected to witness the second
fastest growth in the licensed sports merchandise market, driven by
the booming retail sector, increasing disposable income, and growing
expenditure pattern on licensed sports goods in the region. Brazil
accounted the largest market share for licensed sports merchandise
market in the Latin America.
The report also provides the
company market share analysis of key players operating in the
licensed sports merchandise industry. Some of the key players in this
market include VF Corporation, Adidas - Reebok, Nike Inc., G-III
Apparel, Dick's Sporting Goods, Jarden Corporation, Under Armour,
Knight Apparels, New Era Cap and Great American Products among
others.
The scope of the study presents
a comprehensive evaluation of the stakeholder strategies and winning
imperatives for them by segmenting the global licensed sports
merchandise market as below:
Global Licensed Sports
Merchandise Market, Product Analysis
- Sports Apparel
- Sports Footwear
- Sports Accessories and toys
- Video games or software
- Domestic and Housewares
- Others
Global Licensed Sports
Merchandise Market, Distribution Channel Analysis
- E-Commerce or online stores
- Offline Stores
- Department Stores
- Specialty Stores
- Others
In addition the report
provides cross-sectional analysis of all the above segments with
respect to the following geographical markets:
Global Licensed Sports
Merchandise Market, by geography
- North America
- U.S.
- Rest of North America
- Europe
- Germany
- Italy
- U.K.
- France
- Rest of Europe
- Asia-Pacific
- China
- India
- Italy
- Rest of Asia Pacific
- Middle East and Africa
- UAE
- South Africa
- Rest of MEA
- Latin America
- Brazil
- Rest of Latin America
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